Freshmenu – Out of the world

Freshmenu - Out of the world

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Design Challenge

Freshmenu is a wildly popular online meal delivery chain offering freshly prepared gourmet dishes across four Indian cities. Hungry humans only need to place an order through their website or app to get tasty world cuisine delivered right to their seats(well, almost).

Freshmenu wanted to communicate they bring food from around the world on to consumer’s table just with just few clicks. We came up with a campaign purely for packaging “Out of the world”. We used plating as an idea to present this idea. A very artistic approach to the whole idea gave the packaging a fresh and vibrant look.