SOLUTION:
Our idea was to position Sleepyhead as the go-to brand for all home comfort products.Everyone has a comfort zone. Whether it’s their bed, sofa, casual clothes, ice cream at night – this is where or when they feel warm, safe and cozy. People prioritize their comfort zone and take care of it. They keep the things they need close to this zone, within reaching distance. Sleepyhead’s value and brand promise to customers lies in helping them create this comfort zone, in which they feel secure and taken care of. Sleepyhead is with customers in capturing and celebrating their excitement, and turning home into a Comfort Zone.